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The SEO Advantage
What is Search Engine Optimization (SEO)?
SEO stands for “search engine optimization.” It’s providing search engine crawlers with the data that shows them your the top answer to a given search. It’s about understanding what people are searching for online and what words they’re using. Knowing how people are seeking answers to their questions will allow you to connect to who is searching online for the solutions you offer.
Why SEO is important?
While paid advertising and social media can generate traffic to websites, the majority of online traffic is driven by search engines.
SEO is also one of the only online marketing channels that, when set up correctly, can continue to pay dividends over time. If you provide solid content that deserves to rank for the right keywords, your traffic can snowball over time, whereas advertising needs continuous funding to send traffic to your site.
Search engines are getting smarter, but they still rely on the data you provide to determine your value.
It’s crucial to optimize your site to deliver better information to search engines so that your content can be properly indexed and displayed within search results.
Did You Know That The ROI of SEO For Legal Services Is 526%? Click Here To See The RIO For Your Industry
Quicker results with PPC
What is Pay Per Click (PPC)?
Pay Per Click (PPC) is paid digital marketing where advertisers pay a fee each time their ad is clicked. The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn. But the largest player is Google, which helps your ads stand out by displaying them at the top and right-hand side of Google’s search engine results.
The advantages of PPC
PPC offers quick results as your ads appear above the organic rankings.
While setting up a PPC campaign, you get to choose who you want to target with your ads. Do you want people from a specific geographic area? Or people of a particular age? Marital status? Or interest? If so, then you should use PPC.
Lastly, you can A/B test your messaging by running two different ads simultaneously to measure which one converts better.
Would you believe that paid advertising returns $2 for every $1 spent – a 200% ROI rate?
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Social Media Marketing
The power of social media
Marketing through social media is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media and if you’re not speaking directly to your audience, you’re missing out! Social media marketing is done through platforms like: Facebook, Twitter, Instagram, LinkedIn and Pinterest. Continued marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
Grow through social media
Social media marketing can help with a number of goals, such as: Increasing website traffic, Building conversions, Raising brand awareness, Creating a positive brand identity, and improved communication and interaction with key audiences. As you engaged with your audience is on social media networks, the easier it will be for you to achieve every other marketing goal on your list!
Did you know 23 of the 50 top startups had “social media marketing” filed under their “most common skills?”
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